Explore the Possibilities

The Insight

Using first-party data, we identified key passion points of Bentley’s high-net-worth audience, a group we called Life Achievers. We discovered ‘aspiration against adversity’ was an engaging topic, as was culinary-based content.

The Idea

We wanted a narrative first campaign so we chose globally reknowned Nashville chef Sean Brock to take the centre stage. The campaign explored Brock’s own journey to create a new interpretation of the culinary experience, one that fitted his new life as a husband and father. What he found was the idea for a space for wellbeing alongside world-class craftmanship - a story that matched Bentley’s offering perfectly.