Dream Aloud
Porsche GB
When the (first!) lockdown was coming to an end in 2020, and the world was opening up, Porsche GB needed a campaign that would re-engage their drivers, and that could be produced within the Covid restrictions.
The Idea
Building on the Porsche “dreamers on” platform - we paired heart stopping audio with recut assets to create something that felt entirely new. Dream Aloud reminded Porsche fans of the freedom of being back out on the road and the thrilling roar of their sport car’s engine.
The Results
The campaign achieved over 6.5m views, which was 65% over target. The Spotify activation received a 94% response rate. This made it one of Porsche GB’s best performing campaigns ever.
