Road to the Runway
Porsche Taycan Cross Turismo
This was the second chapter of the Modern Adventure series, launching the Taycan Cross Turismo into the GB market.
Insight: adventure is just as much about breaking our own new ground and forging fresh paths as it is about going off-grid.
Idea: this campaign centred London-based fashion designer Priya Alhuwalia as she prepared to reveal her brand-new AW21 collection in a stunning runway location deep in the Forest of Dean. It was the perfect story to showcase the car’s incredible design as well as it’s eco-performance capabilities and ability to sit perfectly in urban and remote environments.
