Switch Mode

Bentley Continental GT Speed

We needed a campaign to launch the new Speed derivate of Bentley Continental GT - one that would position driving it as one of life’s great joys. It was also an opportunity to shift Bentley’s communications towards something that would resonate with a younger, New Luxury audience

INSIGHT

Bentley’s audience lead busy multifaceted lives which, like their cars, have many ‘modes’ – work mode, family mode, leisure mode etc.

IDEA

We showed that this dynamic car could, at any moment, enable a switch into thrill mode, literally, with the flick of a button. At the heart of the campaign we showed a driver transforming seamlessly from one state to another – a reflection of the transformative capabilities of the car on the driver’s mode and mood.

RESULTS

The campaign achieved over 1.37 million views on social, leading to a significant uplift on enquiries, leads and sales in Q1, 2021 – helping to make this Bentley’s most successful quarter in over 100 years.

Previous
Previous

Sustainabaubles