Sustaina-baubles
Bentley 2021 Christmas Campaign
Bentley wanted a paperless holiday ‘greeting card’ that could be shared by everyone in the business; from the CEO to retailer partners.
INSIGHT
High-net worth consumers are increasingly conscious of the wastage the festive period can produce, and are looking for sustainable alternatives. Bentley are also looking to lessen wastage within their production process, with sustainability at the heart of their Beyond100 future strategy.
THE IDEA
We harnessed the artisanal skills of the craftspeople inside the Bentley factory to create the ‘Sustainabaubles’ – a limited edition of hand-crafted tree decorations made entirely out of materials reclaimed from on the workshop floor.
We teased the campaign with a ‘advent calendar’ inspired organic social whilst the centrepiece was a short and light-humoured film starring the Bentley craftspeople themselves. The decorations were distributed to retail partners and auctioned off to raise funds for local charities.
