Comfort outside your comfort zone
Bentayga EWB Launch
Bentley were launching their new Bentayga Extended Wheel Base (EWB) and wanted a campaign to showcase the incredible fusion of comfort and performance encased within the largest body SUV they’ve ever made.
The Insight
Bentleys target audience have high-pressured, always-on lives and, consequently, demand that the spaces they live (and travel) in deliver the maximum in comfort, prestige and luxury.
The Idea
Through the voice of her father, and sitting comfortably in the new Bentayga EWB, a young girl hears the inspiring real-life story of record-breaking 19th centrury journalist Nellie Bly who travelled around the world faster that Phileas Fogg. Through this tension, we were able to show just how necessary a restorative comfort really is for those who live outside their comfort zone every day.
